Exploring Success: How Paid Social Boosted ROAS by 58% for Selling Trips Abroad in Spain

Exploring Success: How Paid Social Boosted ROAS by 58% for Selling Trips Abroad in Spain

In Q4 of 2024, we achieved an incredible 58% increase in return on ad spend (ROAS) through paid social campaigns for a Spanish travel company specializing in trips abroad. This was not a mere coincidence—it was the result of a strategically crafted approach that combined audience insights, creative storytelling, and data-driven optimization. Here's how we made it happen.

The Challenge

The Spanish travel market is highly competitive, especially when it comes to promoting trips abroad. Our client needed to stand out and convince potential travelers to choose their curated experiences over other options. To achieve this, we had to optimize their paid social campaigns to deliver maximum impact while driving cost-efficiency.

The Strategy

To deliver stellar results, we implemented a three-fold strategy that focused on platform-specific campaigns, compelling content creation, and AI-powered optimization.

1. Platform-Specific Paid Social Campaigns: We carefully selected social media platforms like Instagram, Facebook, and TikTok to run our campaigns, tailoring content for each platform. For Instagram, we prioritized visually stunning carousel ads and reels that transported users to idyllic destinations. On TikTok, we created entertaining short videos with trending sounds, giving a playful and inspiring angle to travel promotions. Facebook campaigns, on the other hand, focused on lead generation ads and retargeting.

2. Compelling Content Creation: Great visuals drive engagement, but the magic is in the storytelling. Our campaigns highlighted the emotional value of travel—adventures that create lifelong memories. From showcasing romantic couples’ getaways to thrilling adventure tours, the content was designed to tap into different audience desires. Reviews and testimonials from happy travelers added authenticity and credibility.

3. AI-Powered Optimization: AI proved to be a critical player in refining our campaigns. By analyzing performance data in real time, we identified which creatives, targeting strategies, and placements delivered the best ROAS. AI also helped automate audience segmentation, enabling us to reach specific traveler personas—for instance, young professionals seeking weekend getaways or families planning winter holidays.

The Results

The impact of our efforts was clear:

• A 58% increase in ROAS for paid social campaigns compared to the previous quarter.

• A 40% drop in cost-per-click (CPC), maximizing the budget and improving efficiency.

• A significant growth in overall brand awareness, with a higher share of voice in the competitive travel market.

By combining platform insights, dynamic content, and AI technology, we helped our client achieve exceptional returns while creating an aspirational brand image.

Key Takeaways

This success story demonstrates the power of combining creativity with advanced technology. Paid social campaigns can deliver extraordinary results when backed by a deep understanding of the audience and a willingness to innovate. For our client, the result wasn’t just an increase in ROAS, but a meaningful connection with travelers, inspiring them to explore the world.

As we look ahead, it’s clear that brands that embrace personalization, storytelling, and data-driven insights are the ones who will continue to thrive in an ever-changing digital landscape.

Ready to take your campaigns to new heights? Let’s create your own journey to success. ✈️🌍